About Us
The Safety Superhero Academy® is a social enterprise dedicated to advancing children's safety, health, wellbeing and environmental education.
We believe every child deserves the opportunity to develop the knowledge, confidence and critical thinking skills to make safer choices throughout life. Rather than simply teaching children what to do, we help them understand why safety matters through curiosity, creativity and meaningful real-world learning. The Safety Superhero Academy brings together education, industry, research and innovation to create engaging learning experiences that help children develop the knowledge, confidence and behaviours to make safer choices throughout life.
Our work is built around four interconnected pillars:
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School Workshops
Interactive workshops delivered in partnership with businesses, bringing safety, health and wellbeing to life through storytelling, practical activities and real-world industry connections.
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Shaping Safer Futures®
Our educator platform bringing together professional learning, The Safety Superhero Method®, classroom resources and, over time, a growing ecosystem of tools that help educational settings embed safety, health and wellbeing into everyday learning.
(coming soon)
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Research & Innovation
Working alongside educators, researchers and industry, we're building the evidence base for children's safety education through research, evaluation and the development of practical, evidence-informed resources.
(coming soon)
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Educational Media
We're developing engaging educational media that takes children behind the scenes of real workplaces, answering the questions they naturally ask about how the world keeps people safe.
(coming soon)
Our Mission
Our mission is to help children build the knowledge, confidence and behaviours they need to stay safe, healthy and thrive throughout life.
Through evidence-informed education, meaningful partnerships and innovative learning experiences, we aim to inspire lifelong safety awareness, encourage curiosity and critical thinking, and help create safer communities for future generations.
Our Vision
We envision a future where every child grows up with the confidence, awareness and understanding to make safer choices, look after themselves and others, and contribute positively to the world around them.
Our ambition is to become the world's leading organisation for children's safety, health, wellbeing and environmental education - recognised for educational excellence, research, innovation and global impact.
Our Purpose and Principles
The Safety Superhero Academy exists to:
Improve safety culture and awareness from the earliest stages of life
Deliver engaging educational workshops, activities and learning experiences
Develop educational resources, training and community initiatives
Inspire curiosity around safety and STEM-related careers
Promote literacy, communication skills and lifelong learning through storytelling and creative education
As a social enterprise, we are committed to creating lasting social value by investing in education, collaboration and innovation that enables every child to become a Safety Superhero in their own right.
We aim to operate according to five responsible business principles:
Purpose-driven, honest and fair, a responsible employer, a good citizen and a guardian for future generations.